Three reasons why hiring Ryan is a plus 1. The Bills need positive buzz: Ryan and his can’t-miss press conferences alone will immediately raise the Q rating of a franchise well off the national radar as the only NFL team that’s failed to make the playoffs in the 21st century. And Rex’s presence will immediately add fire to a stale Bills-Jets rivalry now sure to be re-elevated as prime-time viewing. That kind of added visibility will almost immediately add value to new Bills owner Terry Pegula’s investment.
2. Ryan’s a defensive wizard: Buffalo didn’t necessarily need his creativity and acumen for a unit that’s been formidable the past couple years. But giving Ryan a Pro Bowl-studded defensive line, playmaking LB Kiko Alonso (he missed the 2014 season with a torn ACL) and an underrated secondary should create possibilities that will keep opposing AFC East offensive coordinators on edge when the Bills pop up on the schedule.